Howard's Jewelry

  • Mobile Pop-Up Display Experience

    Howard's is so excited to launch our new Retail Fixture program! Our Mobile Pop-Up Display has been our strongest seller and is well received by retailers around the country. Below is an account of the set up experience from one of our Sales Rep's who partnered with one of her retail accounts to set up their Mobile Pop-Up Display:

    It took 2 of us exactly one hour from start to finish to assemble our new Howard's Mobile Fixture. We read through all the directions before we started. They were very detailed & helpful! We began by opening all the boxes and packages, then sorted and took an inventory to make sure we had everything that we were supposed to have.

    When putting the top & bottom together, we found it useful to tap gently with a hammer to ensure a tight fit. We also used pliers to help tighten bolts/washers. One person will be able to put it together but will take a bit longer, so I will recommend to my customers that 2 people partner to assemble the Mobile Pop-Up Fixture.

    When it was finished, we were delighted to see how much product it could hold and love the flexibility in being able to move shelves (or add more!) to accommodate our Howard's merchandise. Its 'mobility' provides a great solution for creating a portable Pop-Up shop wherever it's needed.

  • Assembly of Howard's Tabletop Spinner Jewelry Displays

    Stephanie is back again to show you how to assemble another display! With her tips and tricks, putting these together will be a breeze, and the spinner display will be a great way to show your Howard's Jewelry!

  • Assembly of a Howard's 12 Peg Jewelry Display Board

    Our 12 Peg display giving you trouble? We made an easy-to-follow video tutorial to help get your displays set up and get your inventory moving!

  • Merchandising Partnership

    I had the opportunity recently to work with Teresa Merwin from the Anderson Hospital Gift Shop in Maryville, IL, and her sales rep Deane Ballance-Stanley from DNA Sales. Teresa has been working with Howard’s and Deane for quite a while, so when she reached out to us to help bring some pop to her displays we were both happy to help!

    Teresa sent me some pictures of her space and we discussed some of the challenges of making a statement that looks good from both sides of a window. Teresa’s front window has a lot of potential and flexibility with her adjustable shelving. Getting those shelves placed correctly will really help the product look proportionate in the allowed space. With this flexibility, she was able to really showcase her new Howard’s jewelry boards, forms, and wood spinner display.

    Deane worked with Teresa to pull the look together with handbags and other accessories on each side, giving the area a clean and cohesive look. It also allowed the customer to shop from both sides of the window! One tricky aspect to window displays: you don’t want to overfill it. Keeping the look uncluttered allows the customer to see through the statement and into the store – this creates an inviting feeling. They also are able to see more products that can get them into your shop.

    The ladies did a wonderful job of pulling together a new Spring statement for Teresa. Here at Howard’s, we are always happy to help. It was such a great experience to work with these two and build a lasting partnership!

  • Bright and Refreshing Look for Spring

    It is an exciting time of year right now! We are able to create bright and refreshing statements. I like to go with an “anchor” fixture to pull my statements together. In our Minneapolis showroom, my anchor is this beautifully rustic turquoise fixture. I start there, and then begin to build the products around it. Howard’s stonewash tops and bright jewelry really complement each other, and it gives a ‘pop’ of color that draw in more customers. These customers can be looking for a new Spring outfit, or something they would wear while traveling. I believe this is the best time of year for merchandising; we are all back from attending local and national markets, and we are eager to get new products out for a great 2018!

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