Howard's Jewelry

Collaborations

  • Mobile Pop-Up Display Experience

    Howard's is so excited to launch our new Retail Fixture program! Our Mobile Pop-Up Display has been our strongest seller and is well received by retailers around the country. Below is an account of the set up experience from one of our Sales Rep's who partnered with one of her retail accounts to set up their Mobile Pop-Up Display:

    It took 2 of us exactly one hour from start to finish to assemble our new Howard's Mobile Fixture. We read through all the directions before we started. They were very detailed & helpful! We began by opening all the boxes and packages, then sorted and took an inventory to make sure we had everything that we were supposed to have.

    When putting the top & bottom together, we found it useful to tap gently with a hammer to ensure a tight fit. We also used pliers to help tighten bolts/washers. One person will be able to put it together but will take a bit longer, so I will recommend to my customers that 2 people partner to assemble the Mobile Pop-Up Fixture.

    When it was finished, we were delighted to see how much product it could hold and love the flexibility in being able to move shelves (or add more!) to accommodate our Howard's merchandise. Its 'mobility' provides a great solution for creating a portable Pop-Up shop wherever it's needed.

  • Merchandising Partnership

    I had the opportunity recently to work with Teresa Merwin from the Anderson Hospital Gift Shop in Maryville, IL, and her sales rep Deane Ballance-Stanley from DNA Sales. Teresa has been working with Howard’s and Deane for quite a while, so when she reached out to us to help bring some pop to her displays we were both happy to help!

    Teresa sent me some pictures of her space and we discussed some of the challenges of making a statement that looks good from both sides of a window. Teresa’s front window has a lot of potential and flexibility with her adjustable shelving. Getting those shelves placed correctly will really help the product look proportionate in the allowed space. With this flexibility, she was able to really showcase her new Howard’s jewelry boards, forms, and wood spinner display.

    Deane worked with Teresa to pull the look together with handbags and other accessories on each side, giving the area a clean and cohesive look. It also allowed the customer to shop from both sides of the window! One tricky aspect to window displays: you don’t want to overfill it. Keeping the look uncluttered allows the customer to see through the statement and into the store – this creates an inviting feeling. They also are able to see more products that can get them into your shop.

    The ladies did a wonderful job of pulling together a new Spring statement for Teresa. Here at Howard’s, we are always happy to help. It was such a great experience to work with these two and build a lasting partnership!

  • Holiday Refresh

    Hopefully by this time your holiday sales are in full swing and your statements are in need of a refresh. One of the things I like to do is add core product to the holiday mix. Howard’s Dazzler Trio Earrings are sure to impress. Picking core product is also a great way to move inventory out the door before the end of the year.  Last, add some subtle touches with holiday greens and get those candles out for customers to smell-we want to have those nostalgic aroma’s in the air.

    Featured in the photo is Howard’s Dazzler Trio Earrings, candles from Greenmarket Purvey Co, and birch bark snowman from a local nursery.

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