Howard's Jewelry

Merchandising Partnership

I had the opportunity recently to work with Teresa Merwin from the Anderson Hospital Gift Shop in Maryville, IL, and her sales rep Deane Ballance-Stanley from DNA Sales. Teresa has been working with Howard’s and Deane for quite a while, so when she reached out to us to help bring some pop to her displays we were both happy to help!

Teresa sent me some pictures of her space and we discussed some of the challenges of making a statement that looks good from both sides of a window. Teresa’s front window has a lot of potential and flexibility with her adjustable shelving. Getting those shelves placed correctly will really help the product look proportionate in the allowed space. With this flexibility, she was able to really showcase her new Howard’s jewelry boards, forms, and wood spinner display.

Deane worked with Teresa to pull the look together with handbags and other accessories on each side, giving the area a clean and cohesive look. It also allowed the customer to shop from both sides of the window! One tricky aspect to window displays: you don’t want to overfill it. Keeping the look uncluttered allows the customer to see through the statement and into the store – this creates an inviting feeling. They also are able to see more products that can get them into your shop.

The ladies did a wonderful job of pulling together a new Spring statement for Teresa. Here at Howard’s, we are always happy to help. It was such a great experience to work with these two and build a lasting partnership!